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	<title>SEAN ARMENTA // the blog</title>
	<link>http://seanarmentablog.com</link>
	<description>DIARY OF A BEAUTY, FASHION, AND LIFESTYLE PHOTOGRAPHER</description>
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		<title>Fashionably Weight</title>
		<description><![CDATA[My Facebook and Twitter timelines have recently been inundated with posts and updates about weight concerns within the Fashion Industry, as well as negative attitudes towards fashion and beauty advertising. The news over the past 20-30 years has been more about sensationalism than actual journalism, and it just keeps getting worse. I have struggled with these topics as well, working full time in this industry as an image maker. I can relate with the arguments from both sides, and I wanted to give my two cents for whatever it's worth.]]></description>
		<link>http://seanarmentablog.com/archives/1303</link>
			</item>
	<item>
		<title>RECAP: 2011 The End.</title>
		<description><![CDATA[2011. What a year. It had its great moments and not so great moments. Fortunately the memories of the great moments are what tend to stay with me, and I am thankful for the many good things that happened last year. I am grateful to be able to work with such an amazing group of talented artists who allow me to continue to produce my work. I have learned so much, not only about my art but who I am as a person as well.

Looking back at 2011, I realize how fortunate I am to be able to work as a professional photographer. Celebrities, musicians, and some of the most interesting and philanthropic people I've ever met graced the front of my lens. At one point I was even given $100K worth of camera and lighting equipment to play with for a week. More importantly however, I have wonderful friends who continue to show me their amazing support throughout even the lowest of times.

What better way to end the year than to put together a beauty shoot with the person I love to shoot the most.]]></description>
		<link>http://seanarmentablog.com/archives/1229</link>
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		<title>RECAP: Shimmering Lights</title>
		<description><![CDATA[I have been working with Beverly Hills Lifestyle Magazine for the past few months and one of my favorite things about shooting content for them is working with art director Jamie Breuer. It was actually Jamie that got me connected to shooting for BHL magazine, and to date he is one of my favorite art directors to work with. Not only do we get along aesthetically, but our personalities vibe well with each other which makes for a very stress free creative environment.

This particular editorial was for BHL's winter 2011 issue, which is normally their holiday issue. As usual, the conversation between Jamie and myself began with the crew he wanted to put together for the job. Since he and I frequently work with the same artists, the work environment becomes very comfortable and familiar. Stylist Holly Copeland (whom you may remember styled the BHL shoot we did in Joshua Tree as well as the Cote De Pablo shoot) came back on board, along with set stylist Ninaki Priddy, makeup artist Mathias Alan, and hairstylist Mitzi Gip. ]]></description>
		<link>http://seanarmentablog.com/archives/1223</link>
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		<title>Q&amp;A: Capture One</title>
		<description><![CDATA[&#160; &#160; Thank you so much. Yes, usually I use the C1 generic profile for the canon bodies, but I do remember liking a 3rd party ICC created for the 1st gen 5D for use in C1. I can&#8217;t quite remember at the moment where on the internet I found them, but I&#8217;m sure it [...]]]></description>
		<link>http://seanarmentablog.com/archives/1278</link>
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		<title>RECAP: The 30 Most Influential People of Laguna Beach</title>
		<description><![CDATA[&#160; &#160; Last November, Dondee Quincena and I were booked by Laguna Beach Magazine to photograph a selection of the most influential people of Laguna Beach for their special feature. I photographed 12 of them, while Dondee photographed 6. It took us a little over a week to be able to get everyone; we were [...]]]></description>
		<link>http://seanarmentablog.com/archives/1221</link>
			</item>
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		<title>Q&amp;A: Lenses</title>
		<description><![CDATA[&#160; &#160; You can&#8217;t duplicate a true macro lens with a normal lens. With a prime lens, you are stuck with one minimum focusing distance and you will not be able to emulate a macro shot with an 85 because it is a telephoto. with wide to telephoto zooms, like the 24-105, you can focus [...]]]></description>
		<link>http://seanarmentablog.com/archives/1251</link>
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		<title>Q&amp;A: Retouching</title>
		<description><![CDATA[&#160; &#160; &#160; I actually have the first part of a tutorial mini-series up on the FStoppers PPT Youtube Channel that shows how to do this.  Ask me anything &#160; &#160; &#160;]]></description>
		<link>http://seanarmentablog.com/archives/1250</link>
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		<title>Q&amp;A: Mirrors</title>
		<description><![CDATA[&#160; &#160; &#160; Good question. That mirror was actually already in the studio when I moved in. I have no idea whose it was, but it&#8217;s actually pretty neat. It was definitely bought from somewhere, that I know. It&#8217;s a 3-sided full length deal that kind of resembles a skinny pyramid and it&#8217;s on wheels. [...]]]></description>
		<link>http://seanarmentablog.com/archives/1249</link>
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		<title>RECAP: Laguna Style Fashion Show</title>
		<description><![CDATA[&#160; &#160; Fashion week here in Southern California isn&#8217;t quite the same as let&#8217;s say, New York, Paris or Milan. I&#8217;m not as exposed to it as other fashion photographers would be living in those cities. So in the 8 years I&#8217;ve been shooting, I have never shot a runway event, simply because it isn&#8217;t [...]]]></description>
		<link>http://seanarmentablog.com/archives/1225</link>
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		<title>RECAP: K&#8217;YA Bistro for Laguna Beach Magazine</title>
		<description><![CDATA[I know I've mentioned in previous posts how I enjoy shooting editorial food photography, but let me now say I REALLY enjoy shooting it.Needless to say I was excited when Laguna Beach Magazine called me to shoot a feature on K'YA Bistro in Laguna Beach.

My goal when shooting food is to make it look as appetizing as possible. I want you to get hungry just looking at the photos, ]]></description>
		<link>http://seanarmentablog.com/archives/1227</link>
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